Real results from real garage door companies.
Here are some examples of garage door companies we’ve worked with and what we were able to achieve together.
Buckeye Overhead Door
The Challenge:
Strong call volume, but a frustratingly low closing rate. Callers kept referencing competitor names. The leads were real — they just weren’t for this company.
The situation
This Ohio-based garage door company was getting consistent leads from their Google Search campaign, but something was off. When we audited the account, we found the problem immediately: their ads were showing up for branded competitor searches. So when people called, they were asking for a different company. Those leads were never going to close.
What we did
We restructured the campaign so their ads only showed up for people genuinely searching for a garage door company — not a specific competitor. Lead quality went from mixed to 100% relevant. The conversion rate went from 20.73% to 35.42%, and their closing rate improved by approximately 30%.
The takeaway: More leads isn’t always the answer. The right leads are.
Great Lakes Door Co.
The Challenge
Every time the owner raised the budget, cost per lead spiked and he’d pull it back. He was trapped — unable to grow without someone managing the account through Google’s learning phase.
The situation
When we took over, monthly spend was $3,379 with a CPL of $75. The owner had tried raising the budget before, but without expert management, Google’s algorithm re-enters a learning phase when budgets change significantly — and CPL temporarily spikes. That’s exactly what was happening. He’d raise it, CPL would jump, he’d pull back. He needed someone actively optimizing through that window.
What we did
We gradually scaled the budget while actively managing the campaign each step of the way. When CPL spiked during January’s budget increase to $23,073, we didn’t pull back — we optimized through it. By April, spend had reached $37,988 and CPL had come down to $122. We also cleaned up their LSA profile, which improved lead flow and pushed their top impression share on search to 98.22%.
LSA Results (April)
The takeaway: Scaling Google Ads without expert management is expensive. With it, you can 10x your spend while keeping cost per lead under control.
Blue Ridge Garage Door
Location:
Virginia Market
One-liner:
Their cost per lead was between $217 and $381 — we rebuilt the campaign and brought it down to $93–$112.
The Challenge:
A competitive Virginia market with a search campaign producing CPL between $217 and $381. Inconsistent lead flow, poor campaign structure, and no active optimization keeping costs in check.
The situation:
This Virginia-based garage door company came to us with a search campaign that was costing between $217 and $381 per lead. That’s a lot to pay for a single call — especially in a market where most jobs are repair calls.
What we did:
We rebuilt the campaign from scratch. Better keyword targeting, tighter match types, and a negative keyword list that cut out wasted spend. We also restructured how the campaign was set up so the bidding strategy could actually optimize properly.
Insight box:
A high cost per lead usually isn’t a market problem — it’s a campaign structure problem. The right setup makes a significant difference.
Results:
- Cost Per Lead — Before: $217–$381
- Cost Per Lead — After: $93–$112
- CPL Reduction: Up to 57%
- Lead Consistency: Unpredictable → Stable
- 57% CPL reduction achieved
- $93 lowest CPL achieved
The takeaway: A high cost per lead usually isn’t a market problem. It’s a campaign structure problem. The right setup makes a significant difference.
The company names in these case studies have been changed to protect our clients’ privacy. Every market is different — competition levels, search volume, and cost per lead vary by location. The results shown are real but your numbers will depend on your specific market and situation.
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We work exclusively with garage door companies and take on one client per service area. Book a free Growth Audit and we’ll show you exactly what we’d do differently in your market.
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Results shown reflect actual campaign data from managed accounts. Company names are anonymized. Each market has its own competitive landscape, demand levels, and cost per lead — results are not guaranteed and will vary based on market, ad spend, account history, and business factors outside of campaign management. ScaleUp Garage works with one garage door company per service area.