Real results from real garage door companies.
Here are some examples of garage door companies we’ve worked with and what we were able to achieve together.
Cornerstone Garage Door
The Challenge:
Strong lead volume but a frustratingly low close rate. Calls were coming in — but callers kept referencing competitor names. The account was generating the wrong traffic.
The situation
This Ohio-based garage door company was getting plenty of leads from their Google Ads — but their closing rate was low. When we looked at the account we found the problem right away. Their ads were showing up when people searched for competitor names, so callers were asking for a different company. Those leads were never going to close.
What we did
We restructured their campaign so their ads only showed up for people genuinely looking for a garage door company — not a specific competitor. The leads that came in after that were actually interested in hiring them.
The takeaway: More leads isn’t always the answer. The right leads are.
Great Lakes Door Co.
Stuck at $3,400/month in ad spend. Every time the owner raised the budget, cost per lead spiked and he pulled back. Unable to scale without an expert managing the account through Google’s learning phase.
The situation
This Michigan-based garage door company wanted to grow their ad spend but every time they raised the budget, cost per lead spiked — so they’d pull back. They were stuck and couldn’t scale without someone managing the account through it.
What we did
We took over the account and gradually scaled the budget while actively managing the campaign through Google’s learning phase. When you increase a Google Ads budget significantly the cost per lead temporarily goes up — that’s normal. The key is having someone optimizing consistently to bring it back down. We also cleaned up their LSA profile which improved their lead flow from local sponsored placements.
LSA Results
The takeaway: Scaling Google Ads without expert management is expensive. With it, you can grow your spend significantly while keeping cost per lead under control.
Blue Ridge Garage Door
The Challenge
A competitive Virginia market with a search campaign producing CPL between $217 and $381. Inconsistent lead flow, poor campaign structure, and no active optimization keeping costs in check.
The situation
This Virginia-based garage door company came to us with a search campaign that was costing between $217 and $381 per lead. That’s a lot to pay for a single call — especially in a market where most jobs are repair calls.
What we did
We rebuilt the campaign from scratch. Better keyword targeting, tighter match types, and a negative keyword list that cut out wasted spend. We also restructured how the campaign was set up so the bidding strategy could actually optimize properly.
What active management actually does
The takeaway: A high cost per lead usually isn’t a market problem. It’s a campaign structure problem. The right setup makes a significant difference.
