Frequently asked questions

Garage door companies only. We don’t work with HVAC, roofing, plumbing, or any other industry. That’s a deliberate choice — not a marketing line. Our keyword libraries, campaign structures, ad copy, and seasonal strategies are all built from garage door-specific knowledge. A generalist agency spends the first three to six months learning your business. We already know it on day one.

Every client gets full exclusivity across their active service area — wherever they actually market and dispatch technicians. We document your territory at onboarding using your own service area map and agree on it in writing. Once your territory is locked we won’t onboard a competing garage door company whose primary service area overlaps with yours for the duration of our agreement. If we ever part ways your territory is released 30 days after cancellation.

We offer two packages — Ads Management and SEO Management — both starting at $2,997/month (outside of any current discounts).

Ads Management includes Google Ads management, call tracking with separate repair and installation lines, GBP management, automated lead follow-up, a live ROI dashboard showing cost per booked job, a website up to 5 pages, and a dedicated account manager with bi-weekly strategy calls and monthly reporting.

SEO Management includes full technical SEO, AI engine optimization (AEO) for AI-powered search results like ChatGPT, Google AI Overviews, and Perplexity, local landing pages, blog posting, link building, rank tracking, Google Business Profile management with 2x posts per week, and a dedicated account manager with bi-weekly strategy calls and monthly reporting. 

Both packages include website up to 5 pages, territory exclusivity, and a dedicated account manager. Ad spend on the Ads Management package is billed separately and goes directly into your accounts — we never hold or mark up your budget. Packages can be stacked for clients who want both paid and organic coverage.

No. Ad spend goes directly into your Google Ads, LSA, and other ad accounts. We never hold your budget, take a cut of it, or mark it up. The monthly retainer covers our management, strategy, and everything else in your package. We recommend a minimum of $2,500/month in ad spend to see meaningful results.

Month-to-month with 30 days written notice to cancel. No long-term contracts. You stay because it’s working — not because you’re locked in.

For paid campaigns — typically 2-4 weeks to launch and start seeing leads. Meaningful, optimizable data comes in around month 2. For SEO — early ranking movement at 90-120 days, significant organic lead volume at 6-12 months. We’ll set specific expectations for your market on the Growth Audit call because every market is different. A garage door company in Detroit competes very differently than one in rural Ohio.

Booked jobs. Your live dashboard shows cost per lead and cost per booked job. Not clicks, impressions, or sessions. The number that tells you whether your marketing is actually growing your business. Most agencies never show you cost per booked job because they’re not tracking it. We make it the primary metric.

We offer a 60-day satisfaction guarantee — if you complete onboarding, grant us all required account access within 5 business days of signing, and aren’t 100% satisfied with our work and communication in your first 60 days, we’ll refund your first 2 months in full. No questions asked. Refunds are issued within 10 business days of a written request. Setup fees are non-refundable.

 If we can’t find at least 3 specific, fixable problems in your current marketing setup during your free Growth Audit — we’ll send you a $50 Amazon gift card just for your time. No other agency in this space offers this. We offer it because we’ve never done an audit where we couldn’t find at least 3 things costing someone jobs.

Everything we build for your business is yours. Your Google Ads account, your website, your Google Business Profile, your content, and your data all transfer to you within 10 business days of your final payment. The one exception is the lead nurturing automations — those are built inside our platform and can’t be transferred directly. However we’ll provide you with full documentation of every workflow, sequence, and message so you or another provider can rebuild them. We don’t hold anything as leverage. We built it for your business, not ours. 

 No. A website up to 5 pages is included in your package and built during onboarding. Up to 3 landing pages are also built at onboarding with 1 additional landing page per month ongoing. You own the website — if we ever part ways it’s yours.

Pay-per-lead platforms sell the same lead to multiple contractors simultaneously. You’re competing against 4 other companies for the same homeowner the moment you get the lead. We don’t sell leads — we build your owned marketing system. Your campaigns, your tracking numbers, your follow-up automations, your Google Business Profile. All exclusive to you. Nobody else gets your leads.

Our core package focuses on Google Ads — Search, LSA, and Performance Max — where garage door purchase intent is highest. We can discuss Meta advertising for awareness and retargeting on a case-by-case basis. We’ll tell you honestly on the Growth Audit call whether it makes sense for your market and situation.

Book a free Growth Audit. It’s a 45-minute call where we review your current marketing setup, your market, and your competitors. We show you exactly what we’d do differently. There’s no obligation and if we can’t find 3 things to fix we’ll send you $50 for your time. Book directly at scaleupgarage.com or call (313) 315-1115.