What LSA is—and why garage door companies win with it
LSA puts your shop above traditional ads with a pay-per-lead model. For urgent searches (“garage door repair near me”), it can deliver some of the highest-intent calls you’ll get—if your setup and hygiene are tight.
Step 1: Get verified the right way
- Complete profile, add license/insurance, and finish background checks (owners + field staff as required).
- Upload real photos: team, vans, storefront/warehouse, on-the-job shots.
- Turn on call recording and message leads.
Step 2: Nail categories & job types
- Pick the garage door categories you actually service.
- Enable job types (springs, cables, opener, door install, off-track, keypad, rollers).
- Disable job types you don’t want so you filter leads before they call.
Step 3: Service area, hours & proximity
- Keep a tight radius around your profitable ZIPs.
- Business hours reflect when you pick up; add after-hours only if you answer.
- Turn on message leads for off-hours with an auto-reply.
Step 4: Budget & bidding—what to set
- Start with a daily budget that can drive at least 2–4 quality leads/day in season.
- Use Max per lead bidding; raise bids on emergency windows (7am–9am, 4pm–8pm) and lower on low-value jobs.
- Don’t chase cheap leads—optimize for booked jobs, not just CPL.
Step 5: Ranking factors you can control
- Responsiveness: Answer rate and speed matter.
- Review volume & rating: Consistent review requests win.
- Proximity & relevance: Your configured areas and job types.
- Business hours accuracy: Only show when you can pick up.
Step 6: Lead handling for higher close rates
- Use ring groups and a missed-call text-back (within 30–60 seconds).
- Qualify with a short script: “Address? Door type? Opener brand? Is the door stuck open/closed? When are you available today?”
- Book on the first call; follow with SMS confirm + calendar invite.
Step 7: Dispute bad leads (don’t leave money on the table)
Common dispute reasons: spam, wrong category, outside service area, repeat calls from same customer, unrelated service (e.g., gate repair if you don’t do gates).
- Review call/audio and message transcript.
- Submit disputes weekly; document outcomes in your CRM.
- Expect some denials—focus on clear-cut cases.
Step 8: Measure what matters
- LSA dashboard metrics are helpful, but pipe calls into call tracking + CRM so you can see booked jobs and job value by lead type.
- KPIs to watch: Answer rate, Cost/Booked Job, Refunds Recovered, Review Velocity, Lead-to-Book %.
Quick starter settings (you can refine later)
- Job types: springs, opener repair/install, door off-track, cable/roller, new door install
- Areas: 6–10 highest value ZIPs
- Hours: true pickup windows + message leads after hours
- Bidding: conservative weekdays 10–3, higher during morning/evening rush, weekends if you staff phones
- Automation: missed-call text-back + 3-step SMS follow-up (5 min, 45 min, next morning)
CTA: Want our LSA team to configure, optimize, and handle disputes for you? Claim a free plan »
