A new branch with almost no local footprint. We built the Google Business Profile, neighborhood pages, and citations—then jump-started reviews. Within 90 days the branch owned visibility in its priority ZIPs.
Company snapshot:
New physical location (separate address). Parent company already in the metro, but no Tampa-specific assets.
Starting point:
• No verified GBP for the branch; no citations; no local content.
• Main site had metro pages, not Tampa-targeted pages.
• Organic calls from the branch ≈ 0/month.
Key issues:
- No GBP → no Map Pack eligibility.
- Weak local signals (no Tampa NAP, categories, photos, posts).
- No reviews tied to the new location.
What we implemented (weeks 1–6):
• GBP creation & verification; full categories/services; hours; UTM tracking; service areas; team/van + before/after photos; weekly posts.
• Local content build: 9 targeted pages (core services + 3 Tampa neighborhoods) with internal links and FAQ schema; added Tampa NAP to footer/location page.
• Citations & listings: Yelp, Angi, Thumbtack, Bing, Apple Maps with consistent NAP, offers, and photos.
• Review velocity: light automation + technician handout cards/QR to reach first 15–20 reviews quickly.
• Bridge budget: small PPC ($900–$1,100/mo) on “emergency,” “spring repair,” “opener install” to avoid waiting on SEO alone.
Results by day 90:
• Map rankings: Top-3 in 3 of 7 target ZIPs; #5–#7 city-wide on core terms.
• Organic calls: 0 → ~35/month (GBP + site calls).
• Reviews: +24 new branch reviews, 4.9★ avg.
• Blended CPL: ≈ $41 across organic + PPC bridge (month 3).
Tools/stack: GBP, Search Console, CMS, citation tool, call tracking, lightweight Google Ads.
Timeline: Stable Top-3 footprint emerged around weeks 10–12; faster in neighborhoods closest to the branch address.
Takeaways:
• For new branches, a verified, photo-rich GBP + citations is the fastest path to Map Pack visibility.
• Neighborhood pages and early review velocity compound; small PPC covers the ramp period.
Notes/Disclaimer: Not #1 everywhere—micro-area coverage strategy used. Calls vary by ZIP and season.
