Single-location repair & install company serving the Phoenix suburbs. In 60 days, we fixed lead handling and LSA hygiene so more calls turned into booked jobs—without touching ad budget.
Starting point (last 30 days prior):
• LSA running but inconsistent; answer rate 71%; about 13 booked jobs/week.
• LSA cost per lead (CPL) $38; disputes rarely filed; no structured follow-up.
• Reviews trickled in 1–2/month; no automation.
Key issues we found:
- Too many calls missed at peak times.
- LSA categories/service areas unfocused; profile incomplete.
- No systematic follow-up on “no answers.”
- No intake script for dispatch to qualify/convert efficiently.
What we implemented (days 1–21):
• LSA clean-up: tightened services/job types and geo radius; set hours; refreshed photos; added license/insurance; enabled message leads; call recording; bid caps.
• Call handling + CRM: tracking numbers per channel; missed-call text-back in 30–60 seconds; 3-step SMS/email follow-up; simple intake script for dispatch.
• Reputation: light review-request automation (SMS + QR on invoices).
• Disputes: documented process; monthly submissions for invalid/spam leads.
Results (days 22–60):
• Answer rate up to 91% (from 71%).
• Booked jobs up +23% (13 → 16/week).
• LSA CPL down to $34 (≈10% better) with similar spend.
• Valid LSA disputes recovered ≈ $420/month.
• +27 new reviews in 60 days; rating steady at 4.8★.
Tools/stack: Google LSA, call tracking (CallRail or similar), GoHighLevel CRM, SMS/email automations, review automation.
Timeline: Noticeable uplift by week 3; stabilized by week 8.
Takeaways:
• Conversion hygiene (answer rate + recovery) beats more budget.
• Complete, well-managed LSA + disciplined disputes reduce effective CPL.
Notes/Disclaimer: No change to ad budget. Results vary by market demand and seasonality.
