The Client
Blueline Garage Door (name changed for privacy) is a specialized local service provider that wanted to move away from “spray and pray” advertising. They required a strategy that maximized every dollar of a modest budget to ensure they only appeared for the most profitable, high-intent emergency searches.
The Challenge
With a monthly budget of approximately $1,100, there was zero room for wasted spend on low-quality clicks. The goal was to maintain a “Big Brand” presence (Top of Page) without the “Big Brand” price tag.
The Strategy
ScaleUp Garage implemented a High-Intensity LSA Strategy. By tightening geographic radiuses and focusing purely on high-conversion categories, we ensured that when the client was active, they were unbeatable. We prioritized “Phone Leads” to ensure the highest possible immediate booking rate.
The Results
February 2026
Even with a targeted budget, the campaign dominated the local search landscape:
Total Lead Spend: $1,107.92
Total Charged Leads: 23
Cost Per Lead (CPL): $48.17 (Exceptional efficiency for high-intent services)
Top Impression Rate: 98.82%
Lead Efficiency Breakdown:
Phone Leads: 19
Message Leads: 4
Total Impressions: 2,488
The “Presence” Factor
The standout metric for Blueline Garage Door was the 98.82% Top Impression Rate. Despite the lean spend, the client appeared above all organic results in nearly every search performed in their target area. We also maintained a 21.08% Absolute Top Rate, meaning they were the very first business seen by 1 in 5 potential customers.
Conclusion
This case study proves that you don’t need a $20k budget to dominate your local market. Through rigorous optimization and high-intent targeting, we secured a near-perfect visibility score and a steady stream of phone-ready leads.
