Client Overview
Client Name: Apex Garage Door Solutions (name changed for privacy)
Industry: Garage Door Repair & Installation
Goal: Generate consistent, high-quality inbound leads while dominating local search results in a competitive market.
The Challenge
Apex Garage Door Solutions operates in a highly competitive local service market where speed, visibility, and trust determine who gets the call.
They needed:
- A steady flow of phone calls for emergency repairs
- More booked appointments for installations
- Strong visibility above competitors
- Controlled cost per lead while scaling volume
Previous campaigns were inconsistent and failed to secure top positions consistently.
Our Strategy
We rebuilt their Google Ads account with a high-intent, call-first structure designed specifically for garage door services:
- Targeting emergency repair and installation keywords
- Prioritizing phone call campaigns for urgent searches
- Supporting with message and booking campaigns
- Aggressive impression share optimization
- Ongoing bid adjustments to dominate top search positions
Results
(January 1 – January 31, 2026)
💰 Total Ad Spend
$19,506.39
$16,354.31 – Phone lead spend
$1,945.09 – Message lead spend
$1,206.99 – Booking lead spend
Leads Generated
327 Total Leads in 30 Days
256 Phone Leads
54 Message Leads
17 Booking Leads
For a service-based business like garage door repair, phone leads are the highest intent — and the campaign successfully prioritized them.
Cost Per Lead
Overall Cost Per Lead: $59.65
Phone Lead CPL: $63.88
Message Lead CPL: $36.02
Booking Lead CPL: $71.00
While message leads had the lowest CPL, phone calls generated the most immediate revenue opportunities.
Search Dominance Metrics
23,459 Ad Impressions
99.45% Top Impression Rate
37.89% Absolute Top Impression Rate
This means their ads appeared above organic results nearly every time — and were the very first result over 37% of the time.
In local emergency-based services like garage door repair, that level of visibility directly translates into more calls.
The Impact
Consistent 300+ monthly inbound leads
Strong dominance over competitors in search
High percentage of emergency repair calls
Scalable structure ready for expansion
The campaign transformed paid search into a predictable growth engine.
Key Takeaway
In competitive local industries like garage door repair, visibility equals revenue. By structuring campaigns around high-intent searches and optimizing for top placement, we turned Google Ads into a reliable lead machine.
